There are so many forms of media available to each consumer; so many channels through which information is relayed that traditionally short attention spans have shrunk to minuscule lengths.
That’s why brands that have achieved instantly recognizable, even iconic, status deserve respect. Think Disney, McDonald’s, Honda—each is global, ubiquitous and evocative of specific characteristics. A few climb even higher, potentially reaching the status that consultant Olivier Blanchard refers to as “love brands”—basically, companies or products people literally fall in love with.