“Let’s face it, #ff has become a joke. For a lot of people it’s become a way to scratch backs, and most of them are undecipherable. If you see a tweet with “#ff” and ten twitter usernames, you’re not going to follow all those names.
But the idea behind #ff has worth: to introduce people to new people they should follow.
But in order to make it stickier, we have to move to a new paradigm: the #twintro”—Pascal-Emmanuel Gobry